What is SERP?

If you’ve been a little bit of research about how Search engine optimization (SEO) will help increase your website’s performance, you’ve undoubtedly encounter the term SERP. You’re probably wondering,

What exactly is it and what role does it play in SEO?

Contrary to everyday opinion (OK, maybe it’s not really that popular), SERP isn't something you apply to your pancakes. It represents Search Engine Search engines, the connect to the Web page that populates whenever you type a keyword in to a search engine plus it returns a summary of results.

The aim of any SEO campaign is always to enhance your rankings over a given SERP to get a desired keyword. So, honoring the acronym that's very important to SEO, we have found a listing of dos and don’ts that will assist you obtain the rankings you would like within the SERPs.

Select keywords you are able to rank for. If you’re within the travel business, it may look pretty tempting to choose high-traffic keywords including “hotels” or “airfare,” nevertheless the truth is that it'll apt to be hard to rank because of these keywords unless you’re Expedia.com or perhaps the Hyatt. Choose keywords your website can realistically rank for and will bring qualified visitors to your website.

Earn quality links. Among the best approaches to enhance your ranking within the SERPs would be to develop a portfolio of high-quality links that time returning to your internet site. Create great content that others will desire to hyperlink to and get in touch with related websites that could be considering linking in your site.

Research your competitors’ keywords. Will be the competitors ranking within the SERPs for keywords that you would like to rate for? Is it targeting keywords that you simply haven’t considered for the business? Research these keywords and consider the way you could possibly apply these to your SEO campaign.

Prepare quality content. Since the old adage goes, submissions are king. Good content contributes to natural links and search engines generally enjoy travelling to a minimum of 250 words on the page. But content isn’t simply for the search engines - it’s to your customers, too! Make sure to include content that may increase the value of your website from the customer perspective.

Unsure where your internet site ranks inside the SERPs to your desired keywords? Work with a SERP keyword checker including our Ranking Report tool to find out the way your website compares!